EOC WEEK 10- VOLKSWAGEN

Ten Facts About Volkswagen

The word “Volkswagen” means “people’s car”

In 1933, Adolf Hitler met with Ferdinand Porsche to discuss Hitler’s idea of a Volkswagen.

Politically, an affordable car such as the Volkswagen, was a strong platform for Hitler to win the public support that he desperately needed for his military adventures.

From the beginning VW tired to make a car that is simple enough so that the average people could afford it.

Special stamps were made by the government. They were sold to people and on theory if someone got 200 stamps they could immediately be changed with a KdF Wagen.

There were some main ideas that Porsche had to stick to while developing the VW:
-Max weight 650 kg
-Cruise speed of 100 km/h
-Air-cooled engine with 26 hp
-Fuel consumption 71 per 100km
-CHEAP PRICE

The first Volskwagen car was presented in 1938. It included all the features ordered by Hitler, the engine was placed at the rear of the car, and the shape of the car was quite specific – it was very round.

That was the reason why it got its nickname “Beetle”. An American reporter thought it looked like an insect, and so the “Beetle” was born.

By the end of the 1950s, the new interior of the beetle was designed so that there was the opportunity to build in a radio and speakers on the dashboard.

In the 1970, the other competitive branches got “too close on the Beetle’s wheels” by introducing new modern models. Volkswagen also developed a few new models like Karmann-Ghia and Volkswagen Transporter. The Beetle got reshaped, becoming wider and swollen. Even after getting a panoramic windscreen, the beetle was no competitor to the new Volkswagen creation.


In Mad Man, the men talked about the “Beetle” for 15 minutes. Discussing how small the car was and how ridiculous they were advertising. The ad just stated Lemon, implying that it was shaped as a lemon. Volkswagen just wanted to stimulate people’s mind and conversation. Based on results, Volkswagen successfully succeeded.
Also, there was a woman in that episode that drove a “Beetle”. She was a single, divorced, working mother driving the “people’s car”. Stereotypically, this woman is what Volkswagen wanted to target at.

EOC WEEK 9- $10 MCDONALDS BURGER

McDonalds is a well known fast food restaurant and located across the world. Like most fast food restaurant, McDonalds offer food within a reasonable price range. So, offering a burger that is $10 is a bit extreme. However, it is possible by offering a special type of burger and promoting intensively.

When introducing a $10 McDonald burger what should be communicated is a competitive advantage. Competitive advantage is a “set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition” (MKTG3, McDaniel Lamb Hair, pg 211). Looking at other fast food restaurants, a healthy yet meaty burger has not been introduced to society. McDonalds should include a healthier and bigger burger for their $10 burger. A burger with better quality meat, fresher vegetables, and other ingredients that will make this burger stand out from McDonald’s competitors. Not only will McDonalds stand out, they’re $10 burger will be reasonable with what they are offering.

Also, promoting the $10 McDonalds burger intensively will get their product out more. And depending on how it is done, promoting this product can bring in some major business. “Publicity can help advertisers explain what’s different about their new product by prompting free news stories or positive word of mouth about it” (MKTG3, McDaniel Lamb Hair, pg 240). McDonalds is use to the slice of life advertisement, where the commercials convey a happy family eating a combination meal and happy meals with the children. However, going through this route, it would be a cheap way to advertise a new product and very productive. With a new product like the $10 burger a free news story expressing how it’s a better quality burger worth the people’s money can put positive thoughts to the society. This in return will provide McDonalds the reaction they would want.

EOC WEEK 8- MY USP COMPARED TO THREE OTHERS

Marc Jacobs- Lola

This warm floral bouquet conveys the free spirit of today's sexy, modern girl - she is playful, cool, and flirtatious. The long-lasting, day-and-night scent opens with pink peppercorn, pear, and ruby red grapefruit. Blooming midnotes of rose, fuschia peony, and geranium make a feminine statement. Layers of vanilla, warm tonka bean, and creamy musk create a sensous drydown.

The bottle's exquisite, multi-layered cap is a bursting bouquet with bright modern colors that pop against a matte black background and rope-inspired, gold metallic neck. The silhouette is inspired by Marc's fashion collection

http://www.sephora.com/browse/product.jhtml?id=P255909&categoryId=B70

KIM KARDASHIAN

TV star, entrepreneur, model, actress, and trendsetter Kim Kardashian adds another accomplishment to her portfolio: a trademark fragrance. Discover the sensual scent inspired by one of the world's most idolized women. The essence evokes Kim's sultry style with crisp top notes, lush mid notes, and a sexy drydown. Gorgeous, voluptuous florals reflect her allure, while soft jasmine, tuberose, and gardenia mirror her femininity. Tonka bean, jacaranda wood, and sandalwood add a warm, sensual base.

http://www.sephora.com/browse/product.jhtml?id=P253210&categoryId=B70

Clinique Happy

A hint of citrus. A wealth of flowers. A mix of emotions. Our best-selling women's fragrance interplays fresh, vibrant notes-ruby red grapefruit, bergamot-with soft, sensual ones-Hawaiian wedding flower, spring mimosa. Wear it and be happy.

Clinique Happy won its second award in the "Best Fragrance / Department Store" category.

http://www.clinique.com/product/CATEGORY4884/PROD691/Fragrance/Clinique_Happy/index.tmpl

“Effective slogans often become so ingrained that consumers hearing the slogan can immediately conjure up images of the product.” (MKTG3- McDaniel Lamb Hair, Chapter 15, pg 230).

Mahal is a delicate yet bold mixture of cherry blossom, lavender, and jasmine. It is a perfume that will last all day and night. Its slogan is “the final touch of being loved”. When people hear this slogan and see the bottle, they will automatically think of Mahal. The unique selling proposition for Mahal is not based on giving a woman what she is missing, or promoting itself just because someone else wears it. Mahal’s unique selling proposition is to compliment who the woman is already. Every woman is already beautiful in their own way. So, why not enhance who they are by wearing a perfume that will flatter their essence.

The three fragrances that I have listed above are competitors with my product because they are all floral perfumes, targeted to women, and are well known among people. Marc Jacobs’ Lola is a combination of many flowers to convey the sexy and flirty women of today. It consists of pink peppercorn, pear, ruby red grapefruit, rose, fuschia peony, and geranium. Although Lola may be a fine a perfume, I believe that Mahal stands greater next to it. Lola has so many floral scents mixed into one bottle, and Mahal just has three. Having three floral scents is an advantage because people love to keep it simple. The women that will buy Mahal are women who do not want to smell like a bouquet, but women who want to smell like they did not try to hard. They are beautiful already and Mahal is complimenting who they are.

Kim Kardashian is a perfume from Kim Kardashian. Their unique selling proposition is to sell their fragrance just by informing their target that Ms. Kardashian wears it, so why not you? They described the perfume, Kim Kardashian, as if they were describing her. I am sure it is an amazing perfume, however their way of selling this product is not the way Mahal is going to be sold. Women that will buy Kim Kardashian are women who are fans of Kim Kardashian., women who envy her, want to be her, or watch her on television. Mahal is a perfume that any women will want because Mahal describes them, not a celebrity.

Clinque Happy is a fragrance that is going to be my top competitor. The reason why Clinque Happy is a major competitor is because they are not only well-known but they also are selling their product by involving a woman’s emotions (emotions other than the sexy, flirtatious emotion). The perfume won its second award in the Glamour magazine as the “Best Fragrance/ Department Store” category. The fragrance has been around since 1997, and has a great number of customers. Their slogan is “Wear it and be happy”. Although, Clinque Happy is a popular perfume, I believe that Mahal has something different to offer. Mahal has a different floral scent then Clinque Happy. Women may want a change, and start investing their money and scent to Mahal “the final touch of being loved”.

WEEK 7 EOC- PITCH

A man spots a woman across the room. She is an average woman, pretty but not overly gorgeous. But there is something about her that he is attracted to. He walks over to her, wondering what it is about her that he cannot stop wanting. He is right in front of her now, and brushes her hair behind her ear. As he leans over to whisper something, he smells a beautiful floral scent coming from her neck. He is stunned and becomes speechless. He does not know what to do, but to just stare into her eyes.

Scent is a very powerful sense and has the ability to make people irresistible and memorable. Some women wear perfume to smell good, but most women wears perfume to lure people to them. This is why women cannot resist on buying perfume that enhance who they are. It is the “closer” or the “cherry on top” to help make them feel attractive and beautiful, and make the men feel interested and aroused.

My perfume will do exactly that, men will be aroused from the scent and women will feel desired and loved. The perfume is called Mahal. Mahal is the Tagalog word (the “Filipino” language) for Love. Mahal is a mixture of cherry blossom, lavender, and jasmine. It is a very delicate but bold floral perfume. All women should own it, and will desire it, why? Because Mahal will not only compliment a woman’s being but also enhance who they are. It will aide them to be irresistible and unforgettable.

Mahal perfume, the final touch of being loved.

WEEK 6 EOC- NEW SOUP

When I go out, I usually do not order soup. But when I go to Jason’s Deli, I always order the broccoli and cheese soup. I love this soup because of a specific reason. The reason is because when I was a little girl I loved broccoli but I would only eat it with cheese. To this day, I am the same way. I believe it may be engraved in my head that when I see broccoli, I need cheese.

In my opinion Campbell should start making Champorado, a Filipino porridge. Campbell usually sells soups, but I think they should branch out and make some porridge. Champorado is a basically made out of chocolate, rice, and sweet condensed milk. It is a very popular porridge in the Filipino culture. I remember when I was a child, instead of my grandma making me soup, she would make me Champorado. A comforting, hot, sweet, chocolaty bowl of Champorado always made my breakfast, lunch, or dinner so special. Its every child’s dream to have a meal with chocolate in it. I think once Campbell grasps this idea, it will spread not only to the Filipino society but to all societies.

WEEK 5 EOC- 2010 SUPER BOWL COMMERCIALS

The Super Bowl Commercials were hilarious, sentimental, and unique this year. My ultimate favorite commercial is the one where you a woman opening the door inviting her date into her house. She introduces her date to her son, and walks away to finish up getting ready. By the man’s body language, you can tell he thinks he owns the house and can do whatever he wants. He grabs a Doritos and attempts to eat it. The little boy walks up to him, looks at his face and slaps him. The boy told him to keep his hands off of his mom and his Doritos. The funniest commercials are the ones I will always remember. We usually do not get that kind of humor on commercials very often. So when I finally see them it just sticks to me. The little boy loves his Doritos just as much as he loves his mom.

The other commercial I thought was really good was for Budweiser. It started off as a pony and a calf meeting for the first time; and as they grew up their bond became stronger. I personally love this commercial because it was a sweet message, and my dad and I bonded for a bit when we saw this commercial. Granted looking back now, I do not know how exactly the commercial was marketing the brand; maybe it was more directed towards woman. The sweet and touching commercial would quickly evoke most women’s emotions. And in return, the woman would most likely gravitate to buy more Budweiser. It’s not only for manly men, but people who have touching hearts.

Overall the Super Bowl commercials were a success and I was very happy with what I watched. Every commercial targeted a different audience, it made us laugh, and it was very creative. And I am also glad the Saints won.

WEEK 4 EOC- MAD MAN

The television show Mad Man was really interesting. It was very entertaining and at the same time educational. With every scene and every line they say, I can somehow put it together with what I learned in my Marketing class. I’m really glad that Mr. Pinto showed us this show because it really opened my eyes and helped me understand marketing a bit more. Seeing how marketing is and how it people work in the marketing/ advertising world is different from reading in the book. However, I believe that the humor helped me out to pay attention to the “hidden” educational aspect.

WEEK 4 EOC- SUPER BOWL COMMERCIAL

The reason why I watch the Super Bowl is because of its commercials. My favorite ones are the ones that make me laugh. The commercials that are comical are the most memorable. The day after the super bowl, people either talk about the game or the funniest commercial aired. As I searched on YouTube, I found a Budlight commercial ad that I found hilarious! I love how the man in the commercial wanted a free Budlight so bad he would steal it from the bar. Then, 20 more people wanted the same beer. The guy who tried to steal the beer in the beginning, well karma got him in the end. A company with a great sense of humor can go a long way. I love how companies are not afraid to push the buttons to get a quick laugh. I also love how they choose to market themselves with semi-vulgar, comical ways. To me, seeing this commercial I notice how the Budlight company can be laid back, hilarious, and fun people. Which in return, I cannot help but wonder if I drink Budlight, then I will have a laid back, hilarious, and fun experience. With the comical aspects aside, the commercial displays how much people love Budlight. There were two guys originally at the bar, asking for Budlight; then 20 more people came in and they were asking for 20 more beers. This Super Bowl Budlight commercial is by far one of my favorites.

WEEK 3 EOC- GREAT CUSTOMER SERVICE

My brother, Kevin, and I used to walk around the shops at Bellagio and every time we passed by Olives, a restaurant at Bellagio, the host always said hello and asked how we were doing. One day Kevin and I decided to make reservations at Olives to see how the environment was inside and how good the food was. When we walked up to the host, she greeted me by my name and said our table would be ready in a few minutes. I asked if there were any tables available on the balcony which we had seen from the front of the Bellagio. She told me that it was full but she would see what she could do. Well, a few minutes passed by and the host said to follow her. Kevin and I were amazed where we were seated. We were right in the middle of the balcony, no sun in our faces, and had a perfect view of the fountains. The servers were friendly and always made sure our water glasses were full; the food was excellent, and the entertainment was great. I expected to receive the 5 star 5 diamond services, but I did not think it would be to that extent. I did not expect such a personable atmosphere, where we were greeted by name and treated as if we were the only customers at the restaurant. I truly felt like a celebrity, they continuously checked up on us to see if we needed anything or simply to see how our meal was. While even though the food was excellent and I would recommend the restaurant solely for that, it is truly the service that grabbed my attention. Good food is easier to come by in Las Vegas, but excellent customer service, especially when it is so natural seeming, is an altogether different story.

WEEK 2 EOC- MY DEMOGRAPHIC

According to the textbook, I am Generation Y. Generation Y were born in between 1979 and 1994. They also are known to be impatient, family oriented, Inquisitive, opinionated, diverse, good time managers, street smart, and connected. After learning this information, I believe that I am Generation Y because I am inquisitive, family oriented, and diverse. I am also the first generation to be born in the United States of America. Being the first generation, I experienced every American ways on my own. When I had questions about college, jobs, or finances I did not have many people around me to seek for some advice or for help. So, my parents and my teachers encouraged me to look outside my own community to ask questions and be knowledgeable. They also encouraged me to be accepting and kind to others. Just because they are different than me does not mean that I am better than them or vice versa. To this day, I carry those words of wisdom with me and it has helped me every step I take.

WEEK 2 EOC- FAVE FAST FOOD

When I was growing up my favorite fast food restaurant was McDonald’s ( http://www.mcdonalds.com/ ). I loved the chicken mcnuggets and fries with sweet and sour sauce on the side. To this day I still believe that McDonald’s has the best fries. I remember getting all excited when I opened up the kid’s meal box looking for that special toy. Of course, my parents yelled at me because I should be eating instead of playing. As a child, I looked forward to eating out to McDonald’s not only because of the toy but because I got to spend some quality casual family time with everyone. Mom was not stuck in the kitchen washing dishes; Dad was not busy cleaning up; we all had the chance to sit down, eat, and relax together.

WEEK 1 EOC

I am a photographer and I can honestly say that I am in love with photography. With every photo, the photographer captures a story. With that same photo the viewer creates their own story, or even remembers something in their past. I love how photography can trigger something for someone, and how photos capture different types of emotion, interpretation, and beauty.

I have worked in different kinds of photography, from food to landscape, people to still life. With every photo I attempt to shoot it in a unique way. I have experience with photography equipment and editing. I spend many hours editing photos and enjoy every second. I also find enjoyment in photographing a series of photos; a set of photos that tells a story. One day I would love to publish a book with my storytelling photographs.

Eventually, I want to get into advertisement. It’s a field where I can promote movies, artists, and companies through my creativity. I also want to travel the world and photograph places that no one has seen. Taking adventures to the unknown territories and capturing photos to share with everyone.