McDonalds is a well known fast food restaurant and located across the world. Like most fast food restaurant, McDonalds offer food within a reasonable price range. So, offering a burger that is $10 is a bit extreme. However, it is possible by offering a special type of burger and promoting intensively.
When introducing a $10 McDonald burger what should be communicated is a competitive advantage. Competitive advantage is a “set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition” (MKTG3, McDaniel Lamb Hair, pg 211). Looking at other fast food restaurants, a healthy yet meaty burger has not been introduced to society. McDonalds should include a healthier and bigger burger for their $10 burger. A burger with better quality meat, fresher vegetables, and other ingredients that will make this burger stand out from McDonald’s competitors. Not only will McDonalds stand out, they’re $10 burger will be reasonable with what they are offering.
Also, promoting the $10 McDonalds burger intensively will get their product out more. And depending on how it is done, promoting this product can bring in some major business. “Publicity can help advertisers explain what’s different about their new product by prompting free news stories or positive word of mouth about it” (MKTG3, McDaniel Lamb Hair, pg 240). McDonalds is use to the slice of life advertisement, where the commercials convey a happy family eating a combination meal and happy meals with the children. However, going through this route, it would be a cheap way to advertise a new product and very productive. With a new product like the $10 burger a free news story expressing how it’s a better quality burger worth the people’s money can put positive thoughts to the society. This in return will provide McDonalds the reaction they would want.
Monday, March 15, 2010
Monday, March 8, 2010
EOC WEEK 8- MY USP COMPARED TO THREE OTHERS
Marc Jacobs- Lola
This warm floral bouquet conveys the free spirit of today's sexy, modern girl - she is playful, cool, and flirtatious. The long-lasting, day-and-night scent opens with pink peppercorn, pear, and ruby red grapefruit. Blooming midnotes of rose, fuschia peony, and geranium make a feminine statement. Layers of vanilla, warm tonka bean, and creamy musk create a sensous drydown.
The bottle's exquisite, multi-layered cap is a bursting bouquet with bright modern colors that pop against a matte black background and rope-inspired, gold metallic neck. The silhouette is inspired by Marc's fashion collection
http://www.sephora.com/browse/product.jhtml?id=P255909&categoryId=B70
KIM KARDASHIAN
TV star, entrepreneur, model, actress, and trendsetter Kim Kardashian adds another accomplishment to her portfolio: a trademark fragrance. Discover the sensual scent inspired by one of the world's most idolized women. The essence evokes Kim's sultry style with crisp top notes, lush mid notes, and a sexy drydown. Gorgeous, voluptuous florals reflect her allure, while soft jasmine, tuberose, and gardenia mirror her femininity. Tonka bean, jacaranda wood, and sandalwood add a warm, sensual base.
http://www.sephora.com/browse/product.jhtml?id=P253210&categoryId=B70
Clinique Happy
A hint of citrus. A wealth of flowers. A mix of emotions. Our best-selling women's fragrance interplays fresh, vibrant notes-ruby red grapefruit, bergamot-with soft, sensual ones-Hawaiian wedding flower, spring mimosa. Wear it and be happy.
Clinique Happy won its second award in the "Best Fragrance / Department Store" category.
http://www.clinique.com/product/CATEGORY4884/PROD691/Fragrance/Clinique_Happy/index.tmpl
“Effective slogans often become so ingrained that consumers hearing the slogan can immediately conjure up images of the product.” (MKTG3- McDaniel Lamb Hair, Chapter 15, pg 230).
Mahal is a delicate yet bold mixture of cherry blossom, lavender, and jasmine. It is a perfume that will last all day and night. Its slogan is “the final touch of being loved”. When people hear this slogan and see the bottle, they will automatically think of Mahal. The unique selling proposition for Mahal is not based on giving a woman what she is missing, or promoting itself just because someone else wears it. Mahal’s unique selling proposition is to compliment who the woman is already. Every woman is already beautiful in their own way. So, why not enhance who they are by wearing a perfume that will flatter their essence.
The three fragrances that I have listed above are competitors with my product because they are all floral perfumes, targeted to women, and are well known among people. Marc Jacobs’ Lola is a combination of many flowers to convey the sexy and flirty women of today. It consists of pink peppercorn, pear, ruby red grapefruit, rose, fuschia peony, and geranium. Although Lola may be a fine a perfume, I believe that Mahal stands greater next to it. Lola has so many floral scents mixed into one bottle, and Mahal just has three. Having three floral scents is an advantage because people love to keep it simple. The women that will buy Mahal are women who do not want to smell like a bouquet, but women who want to smell like they did not try to hard. They are beautiful already and Mahal is complimenting who they are.
Kim Kardashian is a perfume from Kim Kardashian. Their unique selling proposition is to sell their fragrance just by informing their target that Ms. Kardashian wears it, so why not you? They described the perfume, Kim Kardashian, as if they were describing her. I am sure it is an amazing perfume, however their way of selling this product is not the way Mahal is going to be sold. Women that will buy Kim Kardashian are women who are fans of Kim Kardashian., women who envy her, want to be her, or watch her on television. Mahal is a perfume that any women will want because Mahal describes them, not a celebrity.
Clinque Happy is a fragrance that is going to be my top competitor. The reason why Clinque Happy is a major competitor is because they are not only well-known but they also are selling their product by involving a woman’s emotions (emotions other than the sexy, flirtatious emotion). The perfume won its second award in the Glamour magazine as the “Best Fragrance/ Department Store” category. The fragrance has been around since 1997, and has a great number of customers. Their slogan is “Wear it and be happy”. Although, Clinque Happy is a popular perfume, I believe that Mahal has something different to offer. Mahal has a different floral scent then Clinque Happy. Women may want a change, and start investing their money and scent to Mahal “the final touch of being loved”.
This warm floral bouquet conveys the free spirit of today's sexy, modern girl - she is playful, cool, and flirtatious. The long-lasting, day-and-night scent opens with pink peppercorn, pear, and ruby red grapefruit. Blooming midnotes of rose, fuschia peony, and geranium make a feminine statement. Layers of vanilla, warm tonka bean, and creamy musk create a sensous drydown.
The bottle's exquisite, multi-layered cap is a bursting bouquet with bright modern colors that pop against a matte black background and rope-inspired, gold metallic neck. The silhouette is inspired by Marc's fashion collection
http://www.sephora.com/browse/product.jhtml?id=P255909&categoryId=B70
KIM KARDASHIAN
TV star, entrepreneur, model, actress, and trendsetter Kim Kardashian adds another accomplishment to her portfolio: a trademark fragrance. Discover the sensual scent inspired by one of the world's most idolized women. The essence evokes Kim's sultry style with crisp top notes, lush mid notes, and a sexy drydown. Gorgeous, voluptuous florals reflect her allure, while soft jasmine, tuberose, and gardenia mirror her femininity. Tonka bean, jacaranda wood, and sandalwood add a warm, sensual base.
http://www.sephora.com/browse/product.jhtml?id=P253210&categoryId=B70
Clinique Happy
A hint of citrus. A wealth of flowers. A mix of emotions. Our best-selling women's fragrance interplays fresh, vibrant notes-ruby red grapefruit, bergamot-with soft, sensual ones-Hawaiian wedding flower, spring mimosa. Wear it and be happy.
Clinique Happy won its second award in the "Best Fragrance / Department Store" category.
http://www.clinique.com/product/CATEGORY4884/PROD691/Fragrance/Clinique_Happy/index.tmpl
“Effective slogans often become so ingrained that consumers hearing the slogan can immediately conjure up images of the product.” (MKTG3- McDaniel Lamb Hair, Chapter 15, pg 230).
Mahal is a delicate yet bold mixture of cherry blossom, lavender, and jasmine. It is a perfume that will last all day and night. Its slogan is “the final touch of being loved”. When people hear this slogan and see the bottle, they will automatically think of Mahal. The unique selling proposition for Mahal is not based on giving a woman what she is missing, or promoting itself just because someone else wears it. Mahal’s unique selling proposition is to compliment who the woman is already. Every woman is already beautiful in their own way. So, why not enhance who they are by wearing a perfume that will flatter their essence.
The three fragrances that I have listed above are competitors with my product because they are all floral perfumes, targeted to women, and are well known among people. Marc Jacobs’ Lola is a combination of many flowers to convey the sexy and flirty women of today. It consists of pink peppercorn, pear, ruby red grapefruit, rose, fuschia peony, and geranium. Although Lola may be a fine a perfume, I believe that Mahal stands greater next to it. Lola has so many floral scents mixed into one bottle, and Mahal just has three. Having three floral scents is an advantage because people love to keep it simple. The women that will buy Mahal are women who do not want to smell like a bouquet, but women who want to smell like they did not try to hard. They are beautiful already and Mahal is complimenting who they are.
Kim Kardashian is a perfume from Kim Kardashian. Their unique selling proposition is to sell their fragrance just by informing their target that Ms. Kardashian wears it, so why not you? They described the perfume, Kim Kardashian, as if they were describing her. I am sure it is an amazing perfume, however their way of selling this product is not the way Mahal is going to be sold. Women that will buy Kim Kardashian are women who are fans of Kim Kardashian., women who envy her, want to be her, or watch her on television. Mahal is a perfume that any women will want because Mahal describes them, not a celebrity.
Clinque Happy is a fragrance that is going to be my top competitor. The reason why Clinque Happy is a major competitor is because they are not only well-known but they also are selling their product by involving a woman’s emotions (emotions other than the sexy, flirtatious emotion). The perfume won its second award in the Glamour magazine as the “Best Fragrance/ Department Store” category. The fragrance has been around since 1997, and has a great number of customers. Their slogan is “Wear it and be happy”. Although, Clinque Happy is a popular perfume, I believe that Mahal has something different to offer. Mahal has a different floral scent then Clinque Happy. Women may want a change, and start investing their money and scent to Mahal “the final touch of being loved”.
Thursday, February 25, 2010
WEEK 7 EOC- PITCH
A man spots a woman across the room. She is an average woman, pretty but not overly gorgeous. But there is something about her that he is attracted to. He walks over to her, wondering what it is about her that he cannot stop wanting. He is right in front of her now, and brushes her hair behind her ear. As he leans over to whisper something, he smells a beautiful floral scent coming from her neck. He is stunned and becomes speechless. He does not know what to do, but to just stare into her eyes.
Scent is a very powerful sense and has the ability to make people irresistible and memorable. Some women wear perfume to smell good, but most women wears perfume to lure people to them. This is why women cannot resist on buying perfume that enhance who they are. It is the “closer” or the “cherry on top” to help make them feel attractive and beautiful, and make the men feel interested and aroused.
My perfume will do exactly that, men will be aroused from the scent and women will feel desired and loved. The perfume is called Mahal. Mahal is the Tagalog word (the “Filipino” language) for Love. Mahal is a mixture of cherry blossom, lavender, and jasmine. It is a very delicate but bold floral perfume. All women should own it, and will desire it, why? Because Mahal will not only compliment a woman’s being but also enhance who they are. It will aide them to be irresistible and unforgettable.
Mahal perfume, the final touch of being loved.
Scent is a very powerful sense and has the ability to make people irresistible and memorable. Some women wear perfume to smell good, but most women wears perfume to lure people to them. This is why women cannot resist on buying perfume that enhance who they are. It is the “closer” or the “cherry on top” to help make them feel attractive and beautiful, and make the men feel interested and aroused.
My perfume will do exactly that, men will be aroused from the scent and women will feel desired and loved. The perfume is called Mahal. Mahal is the Tagalog word (the “Filipino” language) for Love. Mahal is a mixture of cherry blossom, lavender, and jasmine. It is a very delicate but bold floral perfume. All women should own it, and will desire it, why? Because Mahal will not only compliment a woman’s being but also enhance who they are. It will aide them to be irresistible and unforgettable.
Mahal perfume, the final touch of being loved.
Thursday, February 18, 2010
WEEK 6 EOC- NEW SOUP
When I go out, I usually do not order soup. But when I go to Jason’s Deli, I always order the broccoli and cheese soup. I love this soup because of a specific reason. The reason is because when I was a little girl I loved broccoli but I would only eat it with cheese. To this day, I am the same way. I believe it may be engraved in my head that when I see broccoli, I need cheese.
In my opinion Campbell should start making Champorado, a Filipino porridge. Campbell usually sells soups, but I think they should branch out and make some porridge. Champorado is a basically made out of chocolate, rice, and sweet condensed milk. It is a very popular porridge in the Filipino culture. I remember when I was a child, instead of my grandma making me soup, she would make me Champorado. A comforting, hot, sweet, chocolaty bowl of Champorado always made my breakfast, lunch, or dinner so special. Its every child’s dream to have a meal with chocolate in it. I think once Campbell grasps this idea, it will spread not only to the Filipino society but to all societies.
In my opinion Campbell should start making Champorado, a Filipino porridge. Campbell usually sells soups, but I think they should branch out and make some porridge. Champorado is a basically made out of chocolate, rice, and sweet condensed milk. It is a very popular porridge in the Filipino culture. I remember when I was a child, instead of my grandma making me soup, she would make me Champorado. A comforting, hot, sweet, chocolaty bowl of Champorado always made my breakfast, lunch, or dinner so special. Its every child’s dream to have a meal with chocolate in it. I think once Campbell grasps this idea, it will spread not only to the Filipino society but to all societies.
Thursday, February 11, 2010
WEEK 5 EOC- 2010 SUPER BOWL COMMERCIALS
The Super Bowl Commercials were hilarious, sentimental, and unique this year. My ultimate favorite commercial is the one where you a woman opening the door inviting her date into her house. She introduces her date to her son, and walks away to finish up getting ready. By the man’s body language, you can tell he thinks he owns the house and can do whatever he wants. He grabs a Doritos and attempts to eat it. The little boy walks up to him, looks at his face and slaps him. The boy told him to keep his hands off of his mom and his Doritos. The funniest commercials are the ones I will always remember. We usually do not get that kind of humor on commercials very often. So when I finally see them it just sticks to me. The little boy loves his Doritos just as much as he loves his mom.
The other commercial I thought was really good was for Budweiser. It started off as a pony and a calf meeting for the first time; and as they grew up their bond became stronger. I personally love this commercial because it was a sweet message, and my dad and I bonded for a bit when we saw this commercial. Granted looking back now, I do not know how exactly the commercial was marketing the brand; maybe it was more directed towards woman. The sweet and touching commercial would quickly evoke most women’s emotions. And in return, the woman would most likely gravitate to buy more Budweiser. It’s not only for manly men, but people who have touching hearts.
Overall the Super Bowl commercials were a success and I was very happy with what I watched. Every commercial targeted a different audience, it made us laugh, and it was very creative. And I am also glad the Saints won.
The other commercial I thought was really good was for Budweiser. It started off as a pony and a calf meeting for the first time; and as they grew up their bond became stronger. I personally love this commercial because it was a sweet message, and my dad and I bonded for a bit when we saw this commercial. Granted looking back now, I do not know how exactly the commercial was marketing the brand; maybe it was more directed towards woman. The sweet and touching commercial would quickly evoke most women’s emotions. And in return, the woman would most likely gravitate to buy more Budweiser. It’s not only for manly men, but people who have touching hearts.
Overall the Super Bowl commercials were a success and I was very happy with what I watched. Every commercial targeted a different audience, it made us laugh, and it was very creative. And I am also glad the Saints won.
Thursday, February 4, 2010
WEEK 4 EOC- MAD MAN
The television show Mad Man was really interesting. It was very entertaining and at the same time educational. With every scene and every line they say, I can somehow put it together with what I learned in my Marketing class. I’m really glad that Mr. Pinto showed us this show because it really opened my eyes and helped me understand marketing a bit more. Seeing how marketing is and how it people work in the marketing/ advertising world is different from reading in the book. However, I believe that the humor helped me out to pay attention to the “hidden” educational aspect.
WEEK 4 EOC- SUPER BOWL COMMERCIAL
The reason why I watch the Super Bowl is because of its commercials. My favorite ones are the ones that make me laugh. The commercials that are comical are the most memorable. The day after the super bowl, people either talk about the game or the funniest commercial aired. As I searched on YouTube, I found a Budlight commercial ad that I found hilarious! I love how the man in the commercial wanted a free Budlight so bad he would steal it from the bar. Then, 20 more people wanted the same beer. The guy who tried to steal the beer in the beginning, well karma got him in the end. A company with a great sense of humor can go a long way. I love how companies are not afraid to push the buttons to get a quick laugh. I also love how they choose to market themselves with semi-vulgar, comical ways. To me, seeing this commercial I notice how the Budlight company can be laid back, hilarious, and fun people. Which in return, I cannot help but wonder if I drink Budlight, then I will have a laid back, hilarious, and fun experience. With the comical aspects aside, the commercial displays how much people love Budlight. There were two guys originally at the bar, asking for Budlight; then 20 more people came in and they were asking for 20 more beers. This Super Bowl Budlight commercial is by far one of my favorites.
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