WEEK 9- BUSINESS STATEMENT

The perfume business is a huge industry concentrating on people’s wants and needs. Mahal is a delightful and desirable perfume that will be in many women’s possession. It is a delicate and bold fragrance with a mixture of cherry blossom, jasmine, and lavender. Mahal is targeted to women of the Generation Y demographic. Generation Y women are in their late teens to early thirties. They “have already started their careers, and are making major purchasing decisions” (MKTG3, McDaniels Lamb Hair, Ch 3, pg 35). Therefore, purchasing Mahal would be a great investment for them. Also Generation Y women are very in tune with themselves. Mahal is not promoting itself to provide women something they do not have. Mahal is a perfume that strongly believes that every woman is beautiful and Mahal is there to enhance who they are. Mahal is targeting the Generation Y demographic, which does not mean other women in different age groups would enjoy the perfume. It is a scent that many people would love.

Mahal will be sold in department stores such as: Macy’s, Dillards, Nordstrom, etc. These places are perfect locations due to the amount of foot traffic that occurs there. When walking into the department stores, the first things you see are products for women, make-up, perfume, jewelry, and so much more. Mahal is a specialty product, where “consumers search extensively for a particular item and are very reluctant to accept substitutes” (MKTG3, McDaniels Lamb Hair, Ch 9, pg 132). Therefore, Mahal’s customers can find their Mahal perfume fairly easily at the department stores.

“To Survie in today’s highly competitive marketplace, companies need pricing objectives that are specific, attainable, and measurable” (MKTG3, McDaniels Lamb Hair, Ch 17, pg 262). This is why Mahal is priced at $40. It is a high end quality perfume set at a sensible price. The sought-after scent of Mahal will last for a long time. Also over the years, the women of Generation Y “have already spend nearly $200 billion annually and over their lifetimes will like spend about $10 trillion” (MKTG3, McDaniels Lamb Hair, Ch 3, pg 35). This explains that Generation Y women would be accepting to a $40 exquisite perfume named Mahal.